Tuesday, 22 November 2011

CSR and Community Wellness in Nigeria: Going Beyond the MDGs


Achieving Development and Social Justice in Nigeria
By Richmond Tiemoko

www.trucontactng.com
Corporate Social Responsibility (CSR) and Millennium Development Goals (MDGs) have become two major concepts in contemporary development discourse and practice. Given the  development challenges faced by Nigeria (a large portion of the country's population is faced with widespread poverty and ill health, and indeed social injustice), the emergence and practice of these two paradigms/practices would be considered a welcome development.

However, like many other development programmes, CSR and MDG programmes need monitoring and scrutiny to ensure that they not only remain on target but that they also remain relevant to the people. This short article presents some reflections on the relationship between Corporate Social giving and the achievement of the MDGs as well as the need to go beyond the MDGS to ensure the realization of rights, social justice and core values. Nigeria has made substantial progress on the MDG targets but those related to health seem to be the most challenging targets. This paper points out the potential causes of the challenges and the way CSR could help in achieving the health related goals.

Understanding the Basic Definitions
Corporate Social Responsibility (CSR) is a concept whereby “companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”. Another reason for the emergence of CSR is the ethical consideration captured in the term 'giving back to the community', a term cherished by both advocates and professionals of CSR. In the Nigeria context, just like in many other developing countries, the community's wellness is hindered by poverty embedded in social inequality, injustice, and multifaceted health challenges. The United Nations in the early 2000s decided to enjoin its member nations to address these burning development challenges. Just like in the business environment, the UN body set out 8 specific goals to be achieved within 15
years. These are Consequently, in the last few years , development efforts have been focused on meeting the MDGs. Indeed, national as well as the international development agenda is now measured in terms of 8 specific goals that most developing countries have agreed to achieve by the year 2015.

In Nigeria these efforts are yielding results. According to the UNDP, The MDGs progress report indicates that much effort and investment is required if the MDG's are to be achieved in Nigeria. It is therefore important for different stakeholders to contribute to the achievement of these goals. The contributions of the business sector (economic growth, investment, job creation and CSR) are very important. For corporate organizations, the contribution that they can make through their CSR activities to support the achievement of the MDGs is definitely important. Aligning the Corporate Social Responsibility of corporate organizations in Nigeria to support the MDGs provides an opportunity for building winning alliances in at least three ways:

a) A wining tandem between corporate organizations and the government which is likely to alleviate poverty and foster social development

b) A winning tandem between the corporate body and the general society which by addressing burning   development issues gives a tangible meaning to CSR.

C) A win in terms of business as this will positively affect the bottom line. Focusing Corporate Social   Responsibility efforts on the MDGs is a very positive development. However for this win-win situation to contribute to greater development and social justice, there is a need to go beyond the rhetoric, mere talk, to focus on the fundamental values that would engender development. This would mean repositioning social giving.


Repositioning CSR For Development

Don't lose sight of the mission
While setting out a list of specific goals may be very helpful in measuring progress and achievement, the selected specific goals should not overshadow the main goals and the
mission.

Many individuals and institutions working tirelessly toward achievement of the MDGs may not know or might have forgotten the fundamentals of the MDGS. The MDGs derive from the millennium declarations themselves rooted in the following fundamental values: freedom, equality, solidarity, tolerance, respect for nature and shared responsibility.

A Better Understanding of Development Goals

Like any well thought-out goals, the MDGs were/are specific, measurable, achievable, realistic and time bound. However, further analysis of social issues and a critical review of the MDGs shows that they are rather broad in scope, as it is now being observed. For instance, while the primary target for measuring MDGs' Goal 3 was originally gender disparity in access to education, five years later, the UN Task Force on Education and Gender Equality expanded the progress indicator and also stressed that 'achieving Goal 3 requires guaranteeing women's and girls sexual and reproductive health and rights'.

Millennium Development Goals (MDGs)

1. Eradicate extreme poverty and hunger
2. Achieve universal primary education
3. Promote gender equity and empowerment of women
4. Reduce child mortality
5. Improve maternal health
6. Combat HIV/AIDS, Malaria and other diseases
7. Ensure environmental sustainability
8. Develop global partnerships for development



An indepth review of the MDGs points to specific factors and overriding issues that are key
to the attainment of the objectives. These include health, sexuality and rights. As Professor Paul Hunt observed 'one of the most striking features of the MDGs is the prominence they give to health', as over five of the Goals are related to health. This is rightly so because health is central to poverty reduction and development. While overall, health plays a prominent role in the MDGs, health is in turn largely determined and assured by the promotion of the sexual and reproductive health and rights of all individuals irrespective of age, gender, ethnicity, class and other factors.

As the World Health Organization points out, sexual and reproductive health is fundamental to achieving the well-being of individuals and families and to the development of communities. Therefore 'the neglect or denial of sexual and reproductive health and rights is at the root of many health-related problems'

Understanding the factors and evolving dimensions of the MDGs especially those related to sexuality, masculinity, femininity, sexual and reproductive health and rights are crucial if CSR efforts are to bring meaningful and relevant social development. It is very laudable for the CSR efforts to contribute to the achievement of the MDGs. Such public-private partnerships to support achievement of the MDGs may be seen as imperative. Yet CSR should do even better than contributing to MDGS for at least two fundamental reasons: Enhancing community participation, shared responsibility and accountability CSR is generally defined as 'integrating and addressing on a voluntary basis social and environmental concerns. The community and social concerns are two important notions in the practice of social giving. But key issues to keep in mind are not just the definitions of community but how and under what circumstances do the concerns of a particular community emerge? In others words how do we ensure that community's concerns and nothing else are addressed. Of course the eight targets of the MDGs
should be the concern of all communities. Nevertheless, however commendable and relevant the MDGs may be, they may not reflect all the priorities in terms of the short and long term concerns of the communities. This is because the design and development of the MDGs were not (sufficiently) participatory processes. Indeed, CSR that supports and addresses the realisation of rights (particularly rights to health and age- appropriate education (including sexuality education) could enhance community participation. Enhancing community participation is likely to promote responsibility and accountability.

Voluntarism
Too much focus of CSR on achieving the MDGs could undermine the fundamental aspect of CSR: Voluntarism. With the challenges in achieving most of the goals and the worries and concern of various stakeholders (government, community, individuals) over the level of progress made on MDGs especially as the deadline is fast approaching ,corporate organizations may be 'forced' to take on the responsibility and role of other players. In fact the demand and pressure for corporate organizations to “perform” using their CSR projects may at times appear coercive. Such a situation would not only undermine the fundamentals of CSR but could also affect business ethics, market operations and even accountability of the socio-economic contract. In the last few years corporate organizations in Nigerian (for example in the
telecommunication, banking and insurance sectors) have expanded and created a considerable number of jobs; thus contributing to poverty reduction. There is need to strike a balance such that implementers of CSR projects can within the parameters of what CSR stands for, contribute efficiently to development (including achievement of the MDGs) .


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